PR TO GO —
A MODERN PR PARTNER
We're not here to follow trends — we're here to build something that lasts. With the client always in focus and a carefully built network of industry contacts, PR TO GO offers a modern, relevant and results-driven approach to PR.
An origin story
PR TO GO was born in 2020, in the middle of global uncertainty — in William Värnild's living room during the pandemic. As the world paused and the fashion industry lost its physical touchpoints, one question became impossible to ignore: how do you loan clothes to the press when no one can meet in person?
The answer was to rethink everything.
Instead of relying on traditional showrooms, PR TO GO created a digital showroom — enabling stylists, editors and creatives to continue their work from anywhere in the world. What started as a necessary solution quickly proved to be something more: a smarter, more flexible way of working.
As the pandemic eased, it became clear that this wasn't just a temporary fix. PR TO GO had introduced a new standard. The company evolved into a hybrid model, combining digital innovation with a more traditional showroom approach — always with accessibility, efficiency and client needs at its core.
Behind PR TO GO are founders Erika Jensen and William Värnild, both with extensive experience in public relations, communications and events. With strong expertise in fashion, beauty and lifestyle, they have worked with both Swedish and international brands — on both the client and agency side.
Smart clients deserve smart PR