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BASEOFSWEDEN develops makeup made to perform. We are a Swedish

brand focused on making the best base products adapted to your active



BASEOFSWEDEN was launched in 2019 with the vision that your makeup

should function like a second skin layer and blend in naturally with your

active lifestyle. Our star product, The Base foundation won the Cosmo

Beauty Award for “best makeup product 2019” at the world´s biggest

beauty fair Cosmoprof in Bologna, Italy.

Our mission is to create the best base makeup products. Our products are

gentle to your skin, with skin-boosting ingredients creating long-lasting

results. Our journey as a brand has just begun and our aim is to deliver a

long-lasting impact on people’s lives with our products. 

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