AIAYU

Our goal is to create timeless, durable designs you will cherish forever – beyond any fleeting fashion trend – made with respect for the women and men who crafted them, bringing a renewed sense of pride to these artisans and their communities.

Aiayu – pronounced [ai-ya-yu] – means ‘soul’ in the indigenous Aymara language from Bolivia. Our label was founded in 2005 by Maria Høgh Heilmann to make products made with care for the environment, the worker and the wearer. Fabrics are chosen for their textures and tactile qualities, how they feel against the skin. Pyjamas in crisp cotton, the fluffy toweling of the Sunday bathrobe, a soft blanket to curl into as the temperature drops. The gentle natural palette reveals materials and yarns primarily in their natural colour without the use of chemical dyes. All pieces are made in Bolivia, India and Nepal and are intimately connected to their origin and people.

We believe that a product’s origins, sustainable production and environmental impact are as important as its aesthetic. It is the combination of these elements that makes a product truly luxurious.